Piantami Paper reel
Seed paper in reel opens a new possibility for wine packaging: transforming labels, neck tags and communication materials into supports that can tell the story of wine and, after use, return to the earth.
A label can tell the story of a vineyard.
It can tell the story of a hill.
A landscape.
A family.
A harvest.
A production choice.
An identity.
In the wine world, a label is never just a graphic support. It is the first encounter between a bottle and the person who will choose it. It anticipates the character of the wine, suggests its positioning, and holds a fragment of the territory from which it was born.
But today, a label can do something more.
It does not have to simply tell the story of the earth.
It can return to the earth.
In recent years, there has been growing discussion around sustainable packaging, responsible materials, special papers, recyclable labels, impact reduction and new solutions for the wine & spirits sector.
These are important steps.
But for Piantami® Formanex, the question has always been different:
what can packaging become after it has fulfilled its function?
This question has led to a new possibility for the wine world: a plantable paper with integrated seeds, also produced in reel, already self-adhesive and already used for real applications.
Not only sheets.
Not only samples.
Not only special projects.
A reel of Piantami paper designed to bring this material closer to the concrete supply chain of wine packaging: labels, neck tags, communication materials, limited editions, gift boxes and projects dedicated to telling the story of a territory.
In wine packaging, the beauty of an idea is not enough.
A material must also be able to speak to those who print, those who apply adhesive, those who convert, those who apply labels, and those who need to bring a vision into a real production process.
The reel represents exactly this step.
It means taking plantable paper beyond the idea of a gadget or a single creative project and bringing it closer to a more industrial language, one that is more aligned with the needs of wineries, printers, label producers and wine & spirits brands.
Because the point is not simply to say:
“this label can be planted.”
The point is to make it real.
A material that can be designed.
Printed.
Made self-adhesive.
Applied.
Told.
And then, after use, planted.
As far as we are aware, this is one of the first experiences in the world in which plantable paper with integrated seeds has been brought into reel form and made self-adhesive for packaging-related applications.
Wine is born from a natural cycle.
The earth.
The vine.
The fruit.
Time.
Transformation.
And yet, very often, packaging remains outside this cycle. It accompanies the bottle, tells the story of the territory, communicates the value of the brand, but once its primary function is over, it becomes something to be disposed of.
Piantami® proposes a change in perspective.
The label can continue telling the story of the wine even after the last sip.
With seeds integrated into the paper, which can be selected according to the brand’s narrative, packaging can become a living gesture: local essences, bee-friendly flowers, symbolic plants, native varieties or dedicated mixes created for a special project.
This is one of the central elements of the Piantami® line for wine & spirits: transforming labels, neck tags and packaging into an experience that does not end with consumption, but can be planted and generate new life.
In this way, the label is no longer just the support on which a story is written.
It becomes part of the story itself.
With the MATER project, awarded at the Best Innovation Design Award Vinitaly 2025, Piantami® showed a possibility: a label can be more than a graphic sign.
It can become narrative matter.
It can tell the story of the earth not only through an image, but through its own nature.
It can accompany the wine and then continue its journey in another form.
The reel of plantable paper represents a further step.
From a manifesto project to a vertical line.
From a single award-winning label to the possibility of bringing this vision into new applications for the wine & spirits world.
This is where Piantami® is building a new direction: a paper designed for wineries, designers, printers and label producers who want to give packaging an additional function.
Not only to protect.
Not only to dress.
Not only to communicate.
But to continue.
For a winery, choosing plantable paper in reel means opening a new level of storytelling.
A label can speak about biodiversity.
A neck tag can tell the story of a project linked to the territory.
A limited edition can leave the customer with something that continues to grow.
A gift box can transform the act of giving into a gesture towards the earth.
A tasting material can become a living memory of the experience.
The value is not only aesthetic.
It is relational.
The bottle meets the person.
The person meets the story of the winery.
The packaging, after use, can return to the earth.
In this passage, the customer does not simply receive a message about sustainability.
They receive a gesture to perform.
The future of wine packaging will not be made only of materials that are more beautiful, lighter or more sustainable.
It will also be made of materials capable of imagining what comes after.
After the purchase.
After the tasting.
After the last sip.
With its self-adhesive plantable paper in reel, Piantami® brings this vision one step closer to production reality.
Because if wine is born from the earth, perhaps its label can also find a way to return to it.
And, by returning, generate new life.
To explore the applications dedicated to wine, spirits, wineries and label producers, visit the Piantami® Wine & Spirits page.
